Trai Dep Lam Do Hoa

I recommend watching the video before diving into the case study.

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Discover why great creative work isn’t only about what you make but how you frame its purpose.

This section shows how I took a small cultural meme and repositioned it into a strategic, multidisciplinary project, proving that success often starts with a clear WHY and a well-defined positioning before any execution begins.

Curious about how to handle no budget, no real storefront, and no audience?

Here I unpack the challenges most creatives fear, and show exactly how I turned them into an advantage: using invisible CG, cultural familiarity, and psychological hooks to hold attention and surprise viewers.

If you’ve ever wondered how to make people care with limited resources, this section gives you practical, replicable tactics.

Making great work is one thing, getting people to see it is another.

This part shows how I engineered attention: packaging titles and thumbnails like products, aligning with algorithms, and sparking real conversation that turned a tiny self-funded project into organic leads.

Useful if you want to learn how to launch and spread creative work without paid ads.